how far would you go?

By far the human psyche is packed with mystery, creativeness and pure excitement.  How far would people go for a free pack of Fantastic Delites, the crinkle-cut rice snack?  That’s what hidden cameras aimed to find out.  Some were willing to push a button 50… 100… 1000… 5000!!! times, yes ~ but would they do something even crazier?

What about bowing down to the ”Delite-O-Matic” machine?  Jumping jacks?  Military style push ups?  A little robot dancing?  Well these people did, right in the middle of the mall!   And yes, they successfully earned their free pack of chips!

To promote its Delites-brand rice chips, Australian snack manufacturer Fantastic set up an interactive vending machine called the “Delite-o-matic” that aims to answer the question “How far will people go for the taste of Fantastic Delites?”

The experiment starts out innocuously enough by asking passers-by to press a shiny red button a certain number of times in order to obtain a free pack of crisps. The number of clicks necessary to receive a freebie increases until it reaches 5000 times.

Then things take a turn for the Milgram.

A woman approaches the machine and is asked to “kneel down on the ground.” She obeys without question. Next, the Delite-o-matic asks her to “raise your arms above your head.” She complies with that request as well. Finally, the willing participant is ordered to “bow to the almighty one,” and a single glowing chip appears on the screen. The woman follows through, praising the snack at the mere promise of a free sample.

Others follow suit, and, soon enough, 1984.

“Did they go far enough?” the ad ultimately inquires before displaying an ominous forewarning: “To be continued…”

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Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data, ability to repeat discredited memes, and lack of respect for scientific knowledge. Also, be sure to create straw men and argue against things I have neither said nor even implied. Any irrelevancies you can mention will also be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous :)

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